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Workspace · Marketing

From interest to qualified lead, with governance and consent

The Marketing workspace turns demand into real opportunities for Sales. It segments audiences, runs campaigns and journeys, captures interest from every channel, and measures results, always passing through the consent ledger before any send.

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Audiences

Segments built on unified master data

Build audiences and segments from the platform's unified directory of contacts and companies. The same segments feed campaigns, journeys, and ads, with no duplicate lists and no data scattered across spreadsheets.

What it solves

  • Segmentation on a single source of truth for contacts
  • Audiences reusable across campaigns, journeys, and ads
  • No duplicate lists or loose exports

Campaigns

Governed sends, consent first

Plan and run communication campaigns to defined audiences. Every send passes first through the consent ledger and then through the send gate, so no message ever goes out without recorded permission.

What it solves

  • Consent verified before every send
  • End-to-end audited execution
  • Direct coordination with audiences and journeys

Journeys

Automated flows that respond to behavior

Design automated journeys that react to what contacts do over time. Every step that triggers a communication follows the same consent and governance rules as the rest of the platform.

What it solves

  • Automation based on real behavior
  • Consent rules enforced at every step
  • Less manual follow-up work

Content Studio

Content production on governed assets

Create and organize the content that campaigns and journeys use, backed by the platform's brand and asset library. Content stays versioned and available for reuse across every channel.

What it solves

  • Centralized, versioned content
  • Reuse built on the brand library
  • Consistency across channels

Demand Capture

One lead, no duplicates

Collect inbound interest from forms and entry channels and route it to Sales. The platform consolidates each contact into a single lead so the same prospect never turns into repeated records.

What it solves

  • Unified capture from multiple channels
  • One lead per prospect, no duplicates
  • Direct handoff to the Sales CRM

Paid Ads

Paid media connected to the same audiences

Manage paid advertising built on the audiences defined in the platform. The interest your ads generate enters through the same demand capture, so spend stays tied to measurable results.

What it solves

  • Ads fed by unified audiences
  • Inbound interest connected to demand capture
  • Spend tied to measurable results

Analytics

Marketing metrics on the unified layer

Measure the performance of audiences, campaigns, and journeys on the platform's metrics layer. The numbers come from the same system of record that runs the business, not from separate exports.

What it solves

  • Metrics from a single data source
  • Campaign and journey visibility in one place
  • No manual reconciliation across tools

Planning

Calendar and coordination for marketing activity

Organize the calendar and coordination of marketing activity in one place. Connect planning to the campaigns and journeys that later run in a governed way.

What it solves

  • A centralized marketing calendar
  • Coordination with campaigns and journeys
  • Planning connected to execution

Waitlist

Reserve your place in Avo

We are opening access in stages across the Dominican Republic. Your email is enough to join the list.

Prefer the dedicated page? Go to the waitlist